A startup called Twitter wants to help people find the things they want and need on the Internet, and it’s taking some pains to make sure it’s doing so in a way that’s as easy to understand and share as possible.
In a video released Monday, Twitter CEO Dick Costolo announced that the company is launching an app called Tweeter that’s a little bit like an app store for social media and news, but with Twitter’s own brand of branding.
The app will let users discover new, curated content by linking to the “tweets” tab on the Twitter homepage, and then click on the “Share” button to share that content with friends.
It’s a smart move for a company that has always been focused on making its users feel comfortable and empowered, and is now focusing on doing so even more.
Costolo said that the app will help users discover what they want, and that it’s easy to share your interests.
He added that Tweeter will let you “make sure that the content you want is out there.”
He noted that the Tweeter app is a bit like Amazon’s Prime Now, with its own personalized shopping experience.
It’ll be possible to find and buy stuff from the app that will be shared with friends and family, for example.
In its debut, Tweeter is the first social network app to have its own brand.
The company announced the app at the 2017 Mobile World Congress in Barcelona, Spain, and announced that it plans to release more content throughout the year.
We’ve seen a lot of new social apps and services that aren’t very well thought through and built with the user in mind, said Sean O’Donnell, a former Twitter employee who now works at Google+.
We think this is the best way to make the app a bit more user-friendly, and let people discover what’s really important to them, he said.
The Tweeter product will be available for free in the U.S. on January 17, 2018, Costolo said.
For now, the company plans to roll out the app to select markets in early 2018.
Twitter has always focused on creating a personal brand on its platform, with a new app every year that makes its way to all users of the platform.
The app was first launched on iOS in 2015, and has since gone on to launch on Android, Windows, and Mac OS X. It also launched in the Middle East in 2017.
“When people are using Twitter, they are using the same platform and they are on the same team,” Costolo told reporters.
“It makes a lot more sense to build something for all of them.”